Please note: This is a companion version & not the original book. Sample Book Insights: #1 Gary Loveman, a Harvard Business School professor, was assigned to teach executive education seminars at Fortune 500 companies. He was assigned to teach classes at the University of Memphis, and was irritated to find that the four executives who were supposed to be in his class were actually in a bar just next door. #2 Harrah’s had spun out of Promus in 1995, the latest in a series of hotel companies separating from more modestly valued casinos. Satre kept the headquarters in Memphis. The company stagnated after its initial wave of regional properties was built. Satre needed a different strategy to keep up with the likes of Steve Wynn’s The Mirage, with its pyrotechnics and waterfalls. #3 Loveman wanted to build a data-driven loyalty program where Harrah’s would track how customers spent their time and money, and then direct micro-targeted offers that would get a customer to turn up based on their revealed preferences. #4 In the early 2000s, Harrah’s transformed into a well-oiled machine. The company spent billions adding regional properties around the country as well as snatching up the iconic Binion’s Horseshoe in Las Vegas.