Please note: This is a companion version & not the original book. Sample Book Insights: #1 When speaking with someone, pay attention to their language pattern and sentence structure. pronouns can reveal whether someone is trying to distance or altogether separate himself from his words. #2 The principle of personal pronouns is that a person who believes what they’re saying is more likely to use a personal pronoun, such as I or me. However, a person offering insincere flattery might choose to say Nice presentation or Looks like you did a lot of research. #3 The passive voice is used when the subject is acted upon by some other entity. For example, I gave her the pen is in active voice, while The pen was given to her by me uses passive voice. #4 The use of the passive tense or the absence of a pronoun in a message softens it, which may be ill received or confrontational. When politicians phrase reluctant admissions or apologies to dilute direct responsibility, they are hinting at a greater degree of honesty and integrity.