Please note: This is a companion version & not the original book. Sample Book Insights: #1 The viewer will give the video his time, and the video will give him an experience that he’ll enjoy. If the video gives the viewer a good time, he’ll even pay it by watching its commercials. But if the video gives the viewer a bad time, he wants out immediately. #2 The first step to preventing bad video is to accept that you must entertain or die. If you don’t, your audience will leave you. You don’t need explosions or nudity to entertain. All you need is competent, compelling video that intrigues your target audience. #3 Select 10 random YouTube videos and try to watch them all. Stop when you feel like changing the channel. How many seconds have you watched. At what moment are you bored. Why. What kept you interested. #4 Every video needs a clear intent. The intent is what you’re trying to accomplish when you make the video. A result happens after the video is done, and you don’t have much control over it. If your intent is to show absurd behavior, you can guess that when you shoot something that strikes you as absurd or funny, you’re on the right track.