Last year, the 100 highest-paid managers made, on average, 40 000 $ a day. Why should we work flat out for a manager who doesn't even know who we are, what we want and what we can do for the organisation? Managers, discover ten fundamental questions that your employees are asking themselves and that you should absolutely answer if you want to trigger a burning desire to excel. In a pragmatic style, the author suggests a series of best-practices adapted to the reality of small and medium-sized enterprises.