What made Canon the world's number 1?
In the 1950s, Canon's cameras were rejected in the US, where "made in Japan" cameras would not sell. After that, despite some difficult moments - such as the spectacular failure of a new product, the 1965 recession and withdrawal from Ginza, competition in the calculator market, and a period without a dividend - they never gave up on the ideal of becoming a world-class company, and eventually rose to the top of the world. Relive the journey of Takeshi Mitarai and Canon through human drama! Based on interviews in Europe, North America and Southeast Asia.
Chapter 1　Voices Echoing in the Birch Woods
Chapter 2　Leaving Medicine, Wartime Hardships
Chapter 3　A Fresh Start, and a Dream of　Becoming the World’s Best
Chapter 4　Castle Building and the“German–Japanese War”
Chapter 5　Through the Depression
Chapter 6　The “Premier Company” Plan and　the AE-1 Revolution
Chapter 7　Within the International Community
Chapter 8　Takeshi Mitarai and Canon’sCorporate Culture