This book is essentially about young, owner-managed, independent, entrepreneurial Startups promoted by a single promoter or a small founding team offering a new product to an existing or new market or an existing product to existing or new market. We attempt to demystify the concept of entrepreneurship and explore how a few win against impossible odds and why many fall by the wayside. It also examines how best to create the right ecosystem for nurturing enterprises. One of the key differentiators of this book is that the content is organized into easily swallowable portions. The lean, lucid prose, devoid of most of the typical jargons, makes the presentation highly accessible to the readers.