Jeans are pants made from denim or dungaree cloth. Fashion critics have called blue jeans "the American uniform." They are still the icon of our contemporary culture in the present. How did this simple pair of denim cotton indigo-dyed pants come to mean so much to so many? This book shares the rise and fall of the indigo industry to the enduring mythos of the cowboy, the explosion of teen culture in the Baby Boom era, and the globalization of textile manufacturing. This is a history of American culture as told through its favorite pants.