あらすじ
What if the constraint on your marketing impact isn't budget or headcount--it's your operating model? You're caught in an impossible contradiction: deliver more pipeline while reducing spending. Move faster while your team is maxed out. You cannot hire your way out. You cannot tool your way out. That's the modern CMO trap. "The Limitless CMO" is a blueprint for rebuilding how marketing work gets done so you can move from order-taking to market-making. Four-time CMO Lisa Cole--the only two-time recipient of Forrester's Return on Integration Award--shows you how to redesign your operating model around workflows, not functions, and make in-house marketers, specialized partners, and AI work together without adding operational drag. Inside you will learn how to break the marketing resource paradox, shift from fixed-cost headcount to on-demand capability, and execute a 90-day foundation sprint that creates momentum without burnout. Buy "The Limitless CMO" today and become the market maker your company needs.



























