Improving your life through better brain management OUR BRAIN CONTROLS AND DETERMINES EVERYTHING WE DO! The Brain Always Wins is the practical guide to improving life through better brain management. How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel, are all determined by our amazing brain. We have to take care of our brain because it takes cares of us! And the great news is that we can! The authors John Sullivan and Chris Parker combine science and storytelling, teaching us all how to create our own personalized brain management process. So if you want to improve any—or all—aspects of your life, from personal to professional and anything in-between, this book will show you how. JOHN SULLIVAN is a leading sports scientist and one of the top sports psychologists in the US. CHRIS PARKER began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study that has underpinned four decades of work in a variety of professional roles.