I believe that our true nature is closer to an industrial research laboratory in the sphere of the applied and decorative arts than to a true industrial company in a traditional sense. I would insist on this concept. We are research laboratories whose role is to engage in a continuous mediation between the most advanced and inspired expressions of international creativity in product design, on the one hand, and the public’s desires and dreams, on the other—a laboratory which by definition has to be distinguished by the utmost openness and receptiveness to the world of creativity. Alberto Alessi