This dissertation was designed to investigate the relationship between the fair market value of assets and stakeholders’ investment decisions. The Financial Accounting Standard Board (FASB) is primarily responsible for establishing generally accepted accounting principles (GAAP) (Weygandt, Kieso, and Kimmel, 2003). According to the FASB, GAAP require disclosing of the fair value of assets of organizations. This research investigated the effect of the disclosure of fair value of assets on stakeholders’ investment decisions. The research question was, How does the hidden market value of assets affect male and female stakeholders’ investment decisions? The survey positively answered this question. Both female and male respondents (519) agreed the market value of assets helps them make better investment decisions. The participants equally shared the need to know the current market value of the company’s assets to make better investment decisions. The investment decisions were shared evenly by the female and male participants.