Sometimes the environment we so desperately want to stay away from becomes an unstoppable addiction. Our focus can be side tracked at the blink of an eye. Even when success is right around the corner with money, glamour, and women in view, our minds forget that these three things are also the recipe for destruction. Tracy McDavis finds this out the hard way, when everything he grew up protected from, comes full circle. His determination and love for college is put to the test when his older brother, Viper, the owner of Dallas' hottest record label, Street Approved Records and an underground drug lord is murdered, along with their mother causing his life to suddenly take a turn in the wrong direction. Everything he didn't want to be a part of is now the thing that drives him. With no other choice, Tracy takes the wheel of his brother's record label and pushes the hottest artist. In contrary, Tracy finds out that foul play was the cause of his family's death. Instead of continuing with his plans for college, Tracy's heart beats for revenge. He becomes what his brother shielded him from and will stop at nothing until the questions are answered ... in blood. Now this odd new life is all he thinks about and wants. It becomes his Hood Fetish.