SME Philosophy & Management

strategic management, a key pillar for corporate survival, may be adapted and applied to ensure better SMI performance, on a more consistent basis. Strategic management materials, on the other hand, appear to be written primarily for larger corporations. They suggest elaborate involvement, high cost and complex architecture as prerequisites. The reaction of SMIs is naturally one of being intimidated; and therefore they prefer to operate in the usual manner and mindset. Where there is no change, different results cannot be expected. Anthony Robbins, the most famous Neurolinguistic Programming specialist, once remarked: "To keep on doing the same thing and expect a different result is a form of insanity".