Cilla Black is without doubt one of Britain's most treasured personalities. Generations have grown up with Cilla's music, TV shows, and performances. But how much do we really know about 'the girl with the bright red hair and the jet black voice'? What's It All About? is Cilla's own story, told for the first time ever. It's the story of a woman who has worked ceaselessly to stay at the top for forty years despite setbacks and personal tragedy; a life of incredible highs and terrible lows. In this deeply personal autobiography she tells her unique story in intimate and vivid detail for the very first time. This is the real Cilla Black.