Explores the talk show genre and how it affects society. Dr. Scott, a noted expert on social issues and a sometime radio talk show host, provides a savvy overview of how and why today's talk shows and their hosts have become so controversial, compelling, and powerful (especially if they own part or all of their own show). The first half of the book focuses on radio talk shows, the second on television talk shows. These two sections start with detailed histories of how talk shows began with the birth of each of these media over a half century ago. Subsequent chapters highlight the big movers and shakers in these arenas, with brief looks at how top hosts, e.g., Oprah Winfrey, Barbara Walters, Larry King, Howard Stern, David Letterman, and Rush Limbaugh, found professional and financial success.