Some financial advisers make considerably more money than others, yet they sell the same products at the same prices to the same population. When you look closely at how they do it, the answer is not a single silver bullet of an idea, but rather the way they go about each key aspect of their business. This book is based on the author's observations working with the best in the industry. It is presented in an easy-to-read referenced section style, crammed full of practical low cost ideas that are proven to work. It is an essential guide to both experienced advisers and those new to the industry.