Drawing on interviews with designers and fashion editors, Davis shows, in this provocative look at what we do with our clothes, how our ambivalent world reveals itself through fashion. He sets out to answer questions such as 'what do our clothes say about who we are or who we think we are?', and 'how does the way we dress communicate messages about our identities?', and demonstrates that much of what we assume to be individual preference really reflects deeper social and cultural forces, characterised by tensions over gender roles, social status and the expression of sexuality.