Why Leica is Leica? is a definitive guide to one of the most iconic names in the world of photography. Written for photographers, collectors, and enthusiasts, this book explores why Leica cameras and Leica lenses continue to inspire a global community more than a century after Oskar Barnack created the first 35 mm prototype. Whether you shoot with a Leica M, Leica Q3, Leica SL3, or simply admire the brand's legacy, this book reveals the craftsmanship, philosophy, and visual magic that define Leica. From the earliest Leica I and Leica M3 film cameras to today's digital full-frame systems, you will discover how Leica turned a compact 35 mm camera into a timeless tool for storytelling. Inside this book, you will discover: The origins of Leica, from Oskar Barnack's pioneering 35 mm prototype to the birth of modern full-frame photography. Why Leica's rangefinder cameras remain a favourite for street photography, documentary work, and mindful image-making. How classic lenses such as Summicron, Summilux, Noctilux, and the APO series achieve the famous "Leica look" with 3D pop, micro-contrast, and distinctive rendering. A practical Leica buying and collecting guide covering both film and digital bodies, including models that hold long-term value for Leica collectors. Clear explanations of key Leica terms, systems, and mounts, including Leica M, Q and SL. Bonus appendices include: A classic Leica timeline from 1914-2025. Suggested photo locations in Europe, Hong Kong, Japan, and Wetzlar for Leica-style street and travel photography. A glossary of essential Leica terms and a Leica lens rendering guide. Why Leica is Leica? combines photography history, technical insight, and practical advice to help you understand not just how Leica works, but why it matters. Whether you are considering your first Leica camera or already own a shelf of lenses, this book will deepen your appreciation of Leica as more than a brand - as a distinctive way of seeing the world.