""The Selfie Culture"" explores how selfies and social media have profoundly reshaped visual communication and our understanding of identity. The book delves into the rise of self-portraiture in the digital age, examining how smartphones have democratized photography, placing photographic tools in the hands of billions. It investigates the psychological effects of constant online self-presentation, addressing issues like self-esteem and social comparison, while also considering the economic impact of selfies, including influencer culture. The book traces the evolution of self-portraiture, from early painted portraits to modern digital selfies, providing a foundation for understanding the selfie's unique characteristics in today's digital landscape. It argues that selfies are more than just narcissistic self-promotion; they are a complex form of communication, identity construction, and social interaction. For example, selfies are used to express emotions and build communities. Organized into three sections, the book first introduces the core concepts of selfie culture. It then delves into the psychological, social, and economic impacts of selfies. Finally, the book offers a critical perspective, addressing potential pitfalls and ethical considerations. This approach provides a balanced understanding of the selfie's multifaceted role in contemporary society.