The current situation in sport reveals a large deficit concerning concepts for future developments and projects. Many traditional values, ethical standards and educational ideals are losing their significance - in particular for the young generation. In contrast, commercial media sport as well as international top sport stand to gain from the changing rating of sport in our society. On the other hand, matters of fitness, health and of general wellness are firmly grounded in the daily routine of the population. The gap in the development of sport is widening. What answers, concepts or problem-solving does a science, which deals with these topics, come up with? These are the guidelines of the "Club of Cologne", which is trying to suggest perspectives by means of active research and subsequent publications, to present models and strategies, and to enrich public discussion by offering approaches or solutions.