Document from the year 2017 in the subject Sociology - Consumption and Advertising, , language: English, abstract: The findings from this study revealed that perceptions on students mobile phone use are not satisfactory. The responses revealed that there were 86.66% who answers ‘Happy’ and 13.34% answers ‘Unhappy’. The major themes are maturity of students and legal age. Both these reflect the level of physical and psychological development in students that in turn establishes a confidence to provide them with a mobile phone. Need for the device reflects that mobile phones are a necessity from an appropriate age for some family situations. In this research we observe that colour of mobile effects on psychological behaviour on student. Mostly graduate college students in Rawalakot used SMS, MMS, music, games, Internet like as e-mail and Facebook etc. In this locality, average usage of mobile phone in graduate students 7.5 hours per day. In Rawalakot (Azad Kashmir) no research work on mobile phone usage published which cover all the risk factors which are included in this research. The present study will be conducted with the following objectives: To gain an understanding of graduate students mobile phone usage (positive purposes, negative impacts), to understand the influence of texting on graduate students (such as text language on proper language and text messaging on communication skills) and to understand the effect on graduate students physical (health) and psychological (such as bullying, un-monitored time usage, family time).