The purpose of this book is to understand how new technologies change media and communication. The rapid change in technology has affected public space, interpersonal relations, social media, marketing and mar- keting strategies, cinema and gender relations. This change in media and communication has created some challenges, but also created opportu- nities. Today, communication and media studies seek to understand the- se opportunities and challenges. In this context, the first chapter of this book covers topics related to the representation of feminism and death in cinema, electronic culture, the psycho-political economy of new media and news production processes. The second part of the book includes interpersonal relations, the third part is about social and new media, the fourth part is about marketing and advertising and the last part is about gender and communication.