Finally, a book just for multiline agents! Like any mission to space, the launch of your multiline agency is highly choreographed with many time- and sequence-dependent actions that need to happen at an exact time or within a tight launch window. You must develop and follow a specific flight plan. Nothing should be left to chance. Whether you are a new agent or an experienced veteran agent, Prepare to Launch contains your flight plan for success! You will learn time-tested and proven strategies developed just for multiple-line agents. Here are just some of the valuable and easy-to-implement strategies you will learn in this book that you can start using in your agency today: - Use the author's breakthrough marketing tool, MAC, to become a valuable partner to real estate agents and loan officers. - Start winning back the ground our industry has lost to direct writers by focusing on the significant value you provide to consumers. - Connect with prospects instead of just communicating with them. - Invest in staff to take care of office tasks so you can focus on production. - Steer price-seekers to the why conversation. - Request preferrals-preferred referrals-in every client meeting. - And much, much more! The T-10 steps in this book are the key to mission success in your multiline agency!