Herbert Kaufman was an advertising executive, leading the Herbert Kaufman Advertising firm, located in Manhattan. Prior to it, he was a partner at Du Fine/Kaufman. His emphasis was on smaller businesses, particularly in graphic arts and printing. In this particular work, he offers several stories about his experiences in advertising, offering insight for marketing, advertising and general business executives. In addition to his expertise in traditional advertising, Kaufman served in the US Navy's publication office during World War II.