Not every activist starts out with the goal of changing the world. Some have their life shaped by chance, quirks of timing, and strange coincidences. And an unwillingness or simple inability to fully ignore the horrors perpetrated on animals today. Since Matt Ball learned of factory farms well over a quarter century ago, his journey has been anything but linear. Instead, his evolution has been fraught with denial, regression, conflicts, and failures. Matt's evolution shows that not every activist is a confident extrovert with all the answers. His struggles often publicly played out in written form, in newsletters, mailings, blogs have influenced, directly and indirectly, countless individuals. Even though accidental and reluctant, the hard-learned but ultimately pragmatic lessons Matt shares in this book are changing the world. Having learned from years of mistakes, his insights can help others be effective and, hopefully, happier as well. As Peter Singer notes, "A new future is in sight, one that Matt, Vegan Outreach, and other advocates are hard at work creating." This book can help each of us be a part of bringing about this new future.