In Triumph of the Yuppies, Tom McGrath presents the first-ever book-length history of the Yuppie phenomenon, chronicling the roots, rise, triumph and (seeming) fall of the "young urban professionals" who radically altered American life between 1980 and 1987. By the time their obituary was being written in the late 1980s, Yuppies--the elite, uber‑educated faction of the Baby Boom generation--had become something of a cultural punchline. This was understandable: a species that regularly drank white wine spritzers deserved to be mocked. But amidst the Yuppies's preoccupation with money, work, and career success; their colonization of previously working‑class neighborhoods in various American cities; their self‑evident self‑absorption; and their obsession with having just the right status‑signifying stuff, from BMWs and VCRs to American Express cards and Cuisinarts, there was something serious happening, too, something that continues to have profound ramifications on American culture four decades later. Based on new interviews with people at the center of the action in the '80s, this book brings to life the ascendance of this Yuppie elite. It chronicles educated Boomers' transformation from idealists in the late 1960s to careerists in the early 1980s, and charts how marketers, the media, and politicians pivoted to appeal to this influential new group. And it shows how Yuppie values impacted the broader culture--from gentrification in cities and an obsession with money and career success to an indulgent materialism. Most significantly, it shows how the me‑first mindset typical of Yuppieness helped created the largest income inequality in a century. Brimming with lively and nostalgic details (think Jane Fonda, The Sharper Image, and laughable tidbits of Yuppie culture), Triumph of the Yuppies is a portrait of America just as it was beginning to come apart--and the origin story of the America we live in today.

トム・マグラスが描くのは、単なる流行風俗の記録ではありません。かつて理想を掲げた若者が、いかにして野心的な「ヤッピー」へと変遷し、現代の格差社会を形作ったのか。その精神的な変容を鋭くえぐり出す歴史的ドキュメンタリーです。富や物質への執着が文化を浸食していく過程は、滑稽でありながらも戦慄を覚えるほどのリアリティに満ちています。 本書の白眉は、記号的な消費の裏にあるマインドセットが、いかに都市の風景や政治を塗り替えたかを解き明かす洞察力にあります。80年代の華やかなディテールを入り口に、現代の分断へと繋がる「起源」を提示する著者の手腕は見事です。私たちが生きる現代の歪みを理解するために、これほど知的な興奮を呼び起こす必読の書はありません。