Three ordinary women. One extraordinary proposition. Best friends Evie, Krista and Willow are just trying to make it through New York life. They're regular girls with typical crises: making it up the corporate ladder, making sense of dating and making rent. Until they discover Pretty, a magic tincture that makes them, well ... gorgeous. With a single drop, each young woman gets the gift of jaw-dropping beauty for one week. Who can blame them for exploiting this gift as unexpected opportunities begin to present themselves? But there is a dark side too. As the gloss starts to fade for these modern-day Cinderellas there's just one question left: what have they sacrificed to be Pretty?