HOW! Digital Cultures! We are often asked is there a method or a way to influence or build the desired culture. Is there something called a right or a wrong culture? Would organizations seek to alter its cultural path consciously and is it possible to do so? Our answer to that is a resounding YES. What "you got" is what "you get" and "what you have". Right or Wrong - Good or bad! And this is not about whether organizations are actually right or bad. It is what people perceive it to be in those organizations. One is not declaring that there a standard formula, and if executed effectively, organizations would have a new or a desirable, favorable culture. NO, such a recipe does not exist. But with equal resolute can also state that if organizations were to understand, appreciate their As Is culture, with all of its facets, aspects, players, issues, challenges, goals in regard to their existing culture, it is indeed possible to influence such an As Is culture to a To Be desired state culture.