When Jim opened his gym, he knew a lot about fitness and personal training, but he had no idea how to scale it up. He didn't have the tools or the knowledge base to grow his business. As a result, he struggled. Until he discovered the Secret Trainer Society. There, he connected with valuable mentors in the industry. With their help and guidance, he put together a solid business plan focused on long-term growth and sustainability. Ultimately, he accelerated his learning curve to create a thriving personal fitness training business. Now, he wants to do the same for you. Within this book are conversations with masters in the industry-people who will share their knowledge and expertise to give you the tools you need to create a successful, thriving business. This book is broken into easy-to-digest sections designed to grow with you and your business, no matter what stage you are at. It is his goal that with the knowledge of these masters, you too will be able to get your real world master's degree in the business of fitness. Jim Adams is the host of the Masters in Fitness Business Podcast. He's a native of St. Louis, a fitness expert, entrepreneur, and popular speaker who has been in the fitness industry for over thirty years.