Big Data is everywhere. It shapes our lives in more ways than we know and understand. This comprehensive introduction unravels the complex terabytes that will continue to shape our lives in ways imagined and unimagined. Drawing on case studies like Amazon, Facebook, the FIFA World Cup and the Aadhaar scheme, this book looks at how Big Data is changing the way we behave, consume and respond to situations in the digital age. It looks at how Big Data has the potential to transform disaster management and healthcare, as well as prove to be authoritarian and exploitative in the wrong hands. The latest offering from the authors of Artificial Intelligence: Evolution, Ethics and Public Policy, this accessibly written volume is essential for the researcher in science and technology studies, media and culture studies, public policy and digital humanities, as well as being a beacon for the general reader to make sense of the digital age.

サスワット・サランギとパンカジ・シャルマによる本作は、単なる技術解説書を超え、現代社会の深層に脈打つ「情報の血流」を解き明かす一冊です。膨大なテラバイトの裏側に潜むのは、私たちの欲望や行動を再構築する冷徹な論理と、未曾有の危機から社会を救う無限の可能性。この二律背反するテーマを、著者は文学的なまでの鋭い洞察力で描き出しています。 アマゾンから国家プロジェクトまで、具体例を通じて語られるのは「人間とは何か」という根源的な問いに他なりません。ビッグデータがもたらす利便性と、その影に潜む権威主義的な支配の危うさ。デジタル時代の真の道標として、本書は私たちが知らぬ間に踏み込んでいる新世界の輪郭を、情熱的に、そして鮮やかに照らし出します。