Successful sales expert Jim Martin takes apart the elements of typical selling and rearranges them to create a completely different approach to professional sales. In his thought-provoking book, Ultimate Selling: The Art & Science of Sales Success, Jim demonstrates how a deep commitment to win-win and refusing to create or respond to pressure can actually help your sales success climb. Ultimate Selling offers simple, common-sense directions anyone can use to create a lucrative sales career with strength, enjoyment, and integrity.