A story is a conversation between an author and a receiver. The author encodes using knowledge gaps. The receiver decodes by providing the knowledge that goes into the gaps. The knowledge that goes into the gaps is called SUBTEXT. That, right there, is the substance of every story ever made and will be the substance of yours. In the first ever holistic definition of story, David Baboulene brings you the ground-breaking, flagship masterwork of his career in the study of narrative theory. This work brings you an intuitive understanding of story plus practical tools and methods for story development, analysis, problem-resolution and evaluation for investment. Simple and ground-breaking. The Primary Colours of Story is a masterpiece.