Patricia Martin reveals how some of the world's top brands are reaching Millennials in a digital culture. Distilled from interviews with executives from world-class companies such as Ford Motor, Red Bull and Google, Tipping the Culture is loaded with practical tips and pithy insights from marketers communicating across multiple platforms.
ISBN: 9780615419800ASIN: 0615419801
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Tipping the Culture: How engaging Millennials will change things.