Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.

ロビン・ウィリアムズとジョン・トレットによる本書は、単なる技法書を超え、視覚言語を通じた「対話の哲学」を説く一冊です。著者の語り口は驚くほど明晰で、複雑な構成理論を親しい友人に語りかけるような温かさで解き明かします。理論の正しさ以上に、なぜその配置が人の心を動かすのかという本質を、読者の直感に訴えかける筆致は見事と言うほかありません。 本書の白眉は、実用的なマニュアルに留まらない創造性の解放にあります。洗練された作例やゲストの洞察は、読者に「見る」ことの真意を再定義させ、日常をデザインの種へと変貌させる力を宿しています。表現という行為に誠実でありたいすべての人にとって、本書は暗闇を照らし、次なるステージへと導く確かな灯火となるはずです。