With more than 750 wins, Dr. Jay Martin is the winningest men's soccer coach in all NCAA divisions. His excellence over four decades is second to none, and he offers the secret to his success in this book. He suggests that coaches do not make players better; only players make players better. So then, what is the job of the coach? According to Dr. Martin, a coach's job is to create an environment where the players can get better (the coaching) and want to get better (the players' motivation). A good coach creates an environment that is motivating, challenging, and fun! This book is a road map all coaches can follow to create an environment that is sustainable over time. In nine lessons, Dr. Martin presents the steps he uses to create a winning team environment. He believes that leaders create the culture, the culture determines acceptable behaviors, and these behaviors are necessary to sustain the winning culture.