25 Years of Bradley and Montgomery (BaM) is about twenty-five years of results - the results of unwise risks, deplorable micromanagement, not always hiring who we should have, being slow to react to terrible behavior, saying stupid things on conference calls unmuted, drinking too much, eating too much fast food and staying up too late. It's certainly not the story of the finest ad agency, or design firm, or marketing collective ever assembled. But for our very-small-market firm to work with who we've worked with is something we're very proud of. We've collected some stories of the strange events that led us here, to this specific place on the planet at twenty-five, decorated by the things we made, the problems we tackled, the luck we had, and people we love. Some of whom paid us.