As a bright landscape in China's rural revitalization and cultural prosperity, the rural Spring Festival Gala has evolved from the initial "grassroots revelry" to a widely influential cultural phenomenon. Rooted in the grand context of developing a socialist culture with Chinese characteristics in the new era, this book provides a comprehensive and in-depth interpretation of the rural Spring Festival Gala through a unique academic perspective and solid on-site research. The book adheres to the dual dimensions of theory and practice, and is divided into seven chapters. First, starting from the concept, it clarifies the connotation, historical context, and development stage of the rural Spring Festival Gala, laying a solid theoretical foundation. Then, it conducts an in-depth analysis of the operation mechanism and organizational logic of the rural Spring Festival Gala, and elaborates on the entire process from planning, preparation to implementation, summarizing a variety of scientific and diverse models. In terms of content, through quantitative and qualitative analysis of programs, it reveals the original aesthetic qualities and communication paths of the rural Spring Festival Gala. At the same time, it does not ignore the "human" factor, and devotes a special chapter to examining the core team, management team, and actors, etc., to establish a sound talent support system. More importantly, the book places the rural Spring Festival Gala in the context of rural revitalization, demonstrating its multiple important functions such as social integration and cultural identity through rigorous model evaluation, and assessing its social benefits. On the basis of exploring institutional innovation and sustainable development, it selects Lishui, Zhejiang, the birthplace and typical representative of the rural Spring Festival Gala, as a case, reproducing its practice from self-exploration to full promotion. This book is not only a theoretical monograph for understanding the rural Spring Festival Gala, but also a practical guide for grassroots cultural construction and promoting rural cultural revitalization, suitable for cultural researchers, grassroots cadres, and relevant cultural workers to read and refer to.