From Idea to Inventory: Design, Develop, and Launch Your Brand, Your Way by "Andi" Andrea Marie Wady is more than just a guide-it's your blueprint for building the brand of your dreams. As an industry expert with over a decade of hands-on experience in beauty, wellness, skincare, cosmetics, and hospitality, Andi demystifies the brand-building journey, offering practical and actionable steps that simplify the process. From conceiving a unique idea to launching a fully scaled business, this book takes you through critical phases of creating a sustainable brand. You'll dive deep into developing your brand identity, product design, and strategic brand planning while learning how to navigate the often complex regulatory requirements, especially when it comes to custom formulation products. But this isn't just about business, it's about building a brand that aligns with your values and reflects your authentic vision. Andi emphasizes the power of incorporating your personal values in driving your brand's success, ensuring your business isn't just profitable, but also meaningful and iconic. Whether you're in the beauty and wellness space or another industry, From Idea to Inventory equips you with the tools, insights, and the confidence to transform your ideas into an in demand and thriving business. Supported by her consulting agency, Redefined Beauty ID Consulting, Andi's book is both a guide and a catalyst, designed to empower you to create a competitive brand that leaves a lasting footprint on your audience.