This is an open access book. ICOMTA’24 – The IV International Conference on Communication and Applied Technologies 2024 has as organizing entities the Colombian Association of Journalism and Science Communication (Colombia) and the Universidad Peruana de Ciencias Aplicadas (Peru); and as collaborators at the Universidade de Vigo (Galicia, Spain), Universidade de Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, España), the University of Malaga, International Media Management Academic Association (IMMAA), and the International Research Network of Communication Management (XESCOM) and WAPOR Latinoamérica.