What to Say and When to Shut Up is a useful and interactive book on persuasive communication for corporates, students, entrepreneurs, and anybody who is looking to make a lasting impression on their audience. Through a practical AEIOU Xtra E framework and examples from inspiring leaders like Mahatma Gandhi, Malala Yousafzai, Steve Jobs, Martin Luther King, J.K. Rowling, among others, this book will help you become a persuasive communicator. Rakesh Godhwani’s invaluable advice includes ways to: • Motivate audiences to action • Nail the interview for your dream job • Make impressive business presentations • Pitch to investors to raise money • Sell a product to a client • Negotiate a win-win • Network professionally and socially • Resolve conflicts