Feminist concepts such as freedom, self-determination, and strength are ubiquitous today—even where they are used against feminist politics itself. When Feminism Works Against Women shows why this paradox is not a misunderstanding, but a strategy. The book analyzes how right-wing influencers use feminist language to portray traditional images of women and families as modern, voluntary lifestyles. Visibility replaces power, conformity appears as self-determination, and structural inequality is declared to be an individual choice. From a feminist and sociological perspective, the book reveals how anti-feminist feminism stabilizes the patriarchal order, depoliticizes feminist criticism, and functions as a cultural link between right-wing ideologies. At the same time, it develops counterstrategies and advocates for a feminism that understands freedom as a social possibility rather than a private choice. A precise, political book about the appropriation of feminist language—and about why feminism remains indispensable as an emancipatory counterforce. Bremen University Press has published over 5,500 specialist books in various languages since 2005. January 2026