In "Soul of Sales: The Nine Universal Laws," Rohit Bassi presents a fresh approach to sales that prioritises integrity, empathy, and genuine connection. Moving away from the traditional, often deceitful tactics of the industry, this book introduces nine universal laws that form the foundation for ethical and effective sales practices. These laws include Awareness, Acceptance, Compassion, Passion, Assertiveness, Gratitude, Value, Communication, and Rejection. Key Highlights: Sales Truth: Understand the corrupt practices in the industry and how honesty can lead to true success. The Trust Dilemma: Learn why salespeople are often distrusted and how to rebuild that trust. The Trinity (3C) Sales Cycle: Dive deep into the sales process and methodology that emphasises genuine relationships over mere transactions. Applying the Nine Universal Laws: Discover practical applications of these laws in sales, from handling objections to negotiations. Why This Book? Ethical Sales Practices: Emphasises honesty and integrity over deceit and manipulation. Mindfulness and Emotional Wisdom: Integrates principles that enhance personal growth and resilience. Real-World Examples and Case Studies: Provides tangible proof of how these laws work in practice. Frameworks and Strategies: Offers clear, actionable steps to improve your sales approach and build lasting client relationships. Sales Success for All Terms: "Soul of Sales" offers wisdom that addresses the unwholesome approaches many hide behind and teaches how to be wholesome in sales. This is not feel-good advice but practical guidance that ensures success in the short term, mid-term, and long term. By adopting these principles, you can achieve immediate gains, sustain growth and build a legacy of trust and excellence in your sales career. For Whom? Whether you're a seasoned sales professional looking to refine your approach or a newcomer aiming to start your career on the right foot, "Soul of Sales" provides the tools and insights needed to excel in sales while staying true to your values. Join the movement towards ethical, compassionate, and effective sales. Transform your approach, build trust and achieve lasting success with the Nine Universal Laws.