It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the "innovation portfolio" - this book is destined to become as influential as Good to Great and as Charan's own bestseller, Execution.

A.G.ラフレイらが描くのは、革新を偶然ではなく組織の鼓動として定着させる壮大な変革の哲学です。本書の本質は、巨大企業の再生劇を単なる数字の羅列ではなく、消費者の心理に寄り添う人間賛歌として昇華させた点にあります。イノベーションを日常の作法に変えるその筆致は、ビジネス書の枠を超え、停滞した魂を揺さぶる一級のドラマとしての風格を湛えています。 映像版では変革の熱量が生々しく可視化されていますが、テキストならではの深みは、指導者の思考の機微を克明に追体験できる点にあります。映像で現場の躍動を体感し、本書で変革の神髄を深く内面化する。この両輪が織りなすシナジーこそが、読者の中に真の革新を呼び起こす知的な冒険の醍醐味なのです。