I took a completely different approach when writing this installment of The Cold Call King. I held nothing back. No excuses, no fluff, and absolutely no sugarcoating. Too many people make excuses for themselves and it holds them back. This book is a swift kick in the ass for those that are success driven and need direction and drive to accomplish the goals they have set for themselves. I don't think there has ever been a business book so in your face and to the point as this one here.