Explore the early days of the iconic American Girl brand, from developing key characters to opening the first store! Go behind-the-scenes of the creation of one of America's most iconic brands, American Girl. From founder Pleasant Rowland's original business plan scribbled on a yellow legal pad to the culmination of her dream to add a store and a magazine, readers will discover never before seen art, letters, product designs, and so much more. Includes material from the archives of American Girl - some of which have never before been seen by the public! Packaged in a beautiful, sprawling coffee table book, get ready to immerse yourself in the history of Pleasant Company and American Girl.