You get less than 10 seconds to convert someone that lands on your Twitter into a follower, and less than 3 seconds to convince someone to share your Tweet. Over 10000 hours of research into the psychology of engagement on Twitter went into this book to help you answer the questions: What makes people follow you? What makes them share your content? What keeps them as loyal followers? HACK the Bird contains dozens of never-before-published, real-world tested, and ADVANCED ways to hack your Twitter growth. Avoid the frustration that most experience when trying to master Twitter. Armed with this knowledge, you can pursue any purpose, from building an audience for your next great idea, to driving more traffic to your blog, to attracting the attention of journalists, policy makers, VCs, to landing that dream job. Key things you'll learn: * The importance of the First Four Tweets and maintaining a Timeline that follows the "70-30 Rule." * How the "1-100 Rule" can get you more followers than Tweeting. * How the aesthetic of a Tweet determines whether it will be Retweeted. * How to make your Tweet stick out. * How to get people to follow you. * How to find an audience for your Tweet and target content at specific people without buying ads. * Strategic uses of every aspect and feature of Twitter to increase follower growth and engagement.