"The Adventures of Paleta Man" is the story of an ice cream man who becomes a superhero. Esteban Ruiz makes a living by selling ice cream. A good and hardworking man, Esteban enjoys his job, especially when it brings him closer to Margarita Morales, the woman he loves. But being a modest man makes Esteban an easy target. He has been bullied, and becomes frustrated by his inability to defend himself. His fate suddenly changes when he purchases an antique wooden box. The box contains a magical medallion that gives Esteban special abilities. With his newly acquired strength, he decides to help those in need and punish criminals. He calls himself Paleta Man. When a new villain captures Margarita, Esteban will need all of his super powers.