"Motion graphics design - designing with moving imagery and type - is fast becoming an essential skill in the contemporary designer's portfolio. Authors Gallagher & Paldy explore this fascinating art form in depth in this definitive text. - They show how to apply the design elements of color, typography, movement, and sound to a full range of digital media - from film and television to the web, DVDs, and newly emerging technologies. They encourage readers to experiment with motion graphics while expanding their range to include such non-traditional media as the interactive menus of cell phones and digital billboards. - Their extensive coverage of the design process develops a sound understanding of the principles of motion graphics whatever the media in which they appear. - A back-of-book DVD features supporting visuals that make the concepts behind motion graphics come alive."--Jacket.