Throughout his half-century career, self-made businessman David Semas has drawn inspiration from President Theodore Roosevelt’s famous speech on “The Man in the Arena” in 1910, which was about daring to risk everything rather than playing it safe. In the real world, roughly a third of businesses will implode within two years, and half won’t make it past five years. But statistics can’t tell the full story. This memoir provides a detailed road map of trials, challenges, and pitfalls while building a business and offers everyone from budding entrepreneurs to seasoned executives a case history of achievement and failure as well as risk and reward. The life lessons and inspirational quotes throughout the book deliver powerful and enlightening messages about nurturing hopes and dreams, dealing with mistakes, facing problems head-on, and living life to the fullest. Semas’s story is one of both triumph and despair, and it is sure to help inspire tomorrow’s success stories. David writes to edify his readers, who, he hopes, can glean a few useful lessons from his lifetime of adventures and challenges, which has fueled his quest to live in the arena, where life plays out on a grand scale.