"It pays to advertise" is a vibrant American farce in three acts, co-authored by Roi Cooper Megrue and Walter Hackett. This acclaimed play plunges into the spirited world where clever advertising becomes a surprising tool in the pursuit of wealth, often leading to uproarious situations and unexpected revelations. At its heart, the narrative playfully dissects complex family relationships, particularly the dynamic between fathers and sons as they grapple with financial ambition and societal expectations. Alongside these familial bonds, the play also explores the humorous intricacies of man-woman relationships, all set against a backdrop of witty dialogue and ingenious plot twists characteristic of a well-crafted comedy. Readers will delight in observing how the power of persuasion and public perception unfolds on stage, challenging characters to reconsider their values and strategies. A true theatrical gem, this work remains a captivating exploration of timeless themes concerning money, love, and the often-unpredictable paths to success. It stands as a testament to the enduring charm of early 20th-century American comedy, offering both laughter and insight into human nature. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.